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When a traveler asks AI for the best hotel in your area, is it yours?
More and more guests plan trips by asking ChatGPT, Gemini, Claude, and Perplexity where they should stay, and they book based on the answer. If those engines do not clearly know your property, you are invisible at the exact moment someone is choosing where to sleep.
No one can guarantee how AI answers. You can shape what these engines understand and say about your property. This report shows you exactly where you stand today and what to fix first.
Compare the plans, or see how it worksMeet Hermes. See who AI recommends in your area.
It used to be Google. Now it is one answer.
Your future guests ask different questions now, in different places, and an AI hands them a single answer instead of ten links to compare. Sometimes it names your property. Sometimes it recommends the hotel down the road, describes you with outdated facts, or simply says it does not have enough information, at the exact moment the traveler is deciding. The problem is rarely that your hotel is not good. It is that AI does not understand it well enough to recommend it.
We ask the AI. We do not guess.
Most tools read your website and estimate how an AI might interpret it. This queries the engines directly, with the questions your guests actually ask, then shows you exactly where you stand.
Tell us about your property
A few short questions: where you are, the trip types you serve, your amenities, nearby landmarks, and your price tier. The more you give us, the more precisely we can test the exact questions your guests ask.
We become your guest
We run real traveler questions across ChatGPT, Gemini, Claude, and Perplexity. Do you come up? In what context? Ahead of which competitors, and behind which?
You get a report and a plan
A prioritized action plan, quick wins first. Who AI recommends ahead of you, and why. Then your visibility score per engine, how often you surface, and what each engine got right and wrong about you.
Benny Glaser
"I'm not a tech person who learned business. I'm a business person who learned AI."
Benny helps businesses put AI to work in ways that actually stick. Not demos, not decks, real results. Across more than 13 years he has built and optimized over 300 websites and digital projects, and run operations across four continents with global teams. That mix, business first and technology second, is exactly what AI visibility needs.
For the past year and a half his focus has been GEO and AEO: how a business shows up when a customer asks an AI instead of a search engine. He turns that research into concrete, testable actions. For your hotel the goal is simple. When a traveler asks ChatGPT, Gemini, Claude, or Perplexity where to stay, we want your property understood correctly and in the running to be recommended. No one can promise the answer, but you can shape what these engines know and say about you.
No overpromising and no algorithm tricks. Just foundations, real information, and content that earns genuine recommendations. This report is the diagnosis: exactly how AI engines see your hotel today, and what to fix first.
of experience
& projects
of operations
tested
See exactly where you stand against the hotels AI recommends, then choose how far you take it.
Start on your own with the report, add progress tracking, or get the full competitor edge. Each tier builds on the one before it. Prefer it done with you? The 60-day program is below.
- A prioritized action plan, quick wins first.
- Who AI recommends ahead of you and why.
- Your AI Visibility Score across all four engines.
- All 15 traveler questions, with each engine's answer.
- Everything in the Report.
- Come back at 30 and 60 days to run it again and see your progress.
- A side by side comparison as your visibility moves.
- See which fixes actually shifted your position.
- Everything in Report + Tracking.
- Your 3 named competitors, head to head across all four engines.
- For every question, who wins and how to beat them.
- Your off-site reputation compared to your rivals.
We build the roadmap and run it with you
Everything in Competitor Edge, turned into a prioritized roadmap, then three 45-minute sessions over 60 days to put it in place and prove it moved: a kickoff with clear assignments, a day-30 review of the impact, and a day-60 before-and-after. Email support throughout, and extra sessions on request.
If your report does not surface at least three concrete things holding back your visibility in AI search, it is free. Full refund, no questions asked. Every plan is paid up front, and the guarantee removes the risk entirely.
Questions, or want the program?
Tell us about your property and what you are trying to find out. Benny reads every message personally and will get back to you. If you are interested in the done-with-you program, mention it here and we will take it from there.
Prefer email? Write to hello@bennyglaser.com.